Amplify continue to set the stage for the next generation of gaming and entertainment at Gamescom.

Over the past four years Amplify has designed, created and managed the ultimate platform for PlayStation to reveal their innovations to the world's media at Gamescom in Cologne, Germany.

Held at a different venue each year, Amplify create a dynamic stage presence to host key note presentations to 1,400 international guests covering media and trade on new products both hardware and software coming to market in the near future.

Major announcements have included the launch of the PlayStation 4, PlayStation Vita, key PlayStation 3 software releases and PlayStation Move and as part of the PlayStation Move presentation, guests were also treated to an explosive dance routine from Britain's Got Talent winners, Diversity.

Over the past three years we have also broadcast the event live to those unable to get their hands on the hottest ticket in town, the announcements were streamed across various PlayStation platforms to in excess of 300k gamers.