PlayStation

Gamescom

Amplify return to stage 2014’s biggest gaming event, engaging over 400k gamers

CHALLENGE

For the fifth consecutive year, Amplify have been tasked with creating the ultimate platform for Playstation to unveil their innovations to the world, at Gamescom, in Cologne.

SOLUTION

Amplify created a monumental, live-streamed and visually dynamic platform, where prestigious industry figures, such as Michel Ansel and Hideo Kojima, were invited to present state of the art advances in technology.

Playstation’s latest and most exciting products were unveiled for the first time to the audience, including PlayStation TV, Far Cry 4, Metal Gear Solid, Share Play, Until Dawn, Tearaway, DRIVECLUB and Wild.

RESULTS

Playstation’s most important innovations unveiled to:

  • 1,500 key figures from gaming media and trade
  • 400k gamers, live-streamed through a satellite uplink