Paris Games Week 2016

Amplify + PlayStation team up again to create the ultimate hands-on fan experience at Paris Games Week

Challenge

For the sixth year in a row, PlayStation challenged Amplify to design, produce, build and manage their stand at Paris Games Week, one of the world’s largest gaming shows.

Insight

We know big events such as Paris Games Week are often busy and cluttered. The brands that cut-through the noise need to think big and provide unparalled access - giving the fans want they want, when they want and how they want.   

Strategy

Our strategy was to be the standout space in creativity, scale, experience and access. When designing the stand, our focus was as much on driving conversations and content as the experience of visiting the stand itself. 


Solution

'The Future of Play’

Amplify created a 2,300 sqm show floor to invite fans to join PlayStation as we celebrated ‘The Future of Play’. 

The focal point of the stand was the stage, which was home to a hive of activities: crowds were enticed by giveaway sessions, live demos, gaming contests and developer signings. 

Alongside this, gamers were given the opportunity to immerse themselves in extraordinary worlds in our dedicated PlayStation VR areas. They experienced a brand new way to play by getting to grips with Horizon Zero Dawn in our captivating forest setting or by hitting the racetrack in the GT Sport Zone. 

Attendees could also visit the PlayStation Theatre to be one of the first to see an exclusive live demo for some of the most anticipated game releases of the year - including The Last Guardian and Detroit. As global partner, Activision previewed the latest instalment of Call of Duty, ‘Infinite Warfare,’ in a dedicated area - offering a further 93 playing positions.

PGW Mobile