Kit Kat Chunky

Amplify takes a break from the main stage with Kit Kat Chunky.

Tasked with engaging and sampling to a 16-24 year old audience, while also establishing the brand's music credentials, Amplify created the Kit Kat Chunky Music Break experience at two of the UK's top festivals, V and Reading.

With so many competing options available to the audience on site, the line-up required creativity to deliver a truly stand out experience. Step up the likes of crowd-pulling Ninja DJ Jaguar Skills and Rockaoke, an interactive karaoke act that put festivalgoers in the spotlight behind a live band.

The response was overwhelming, with over 40,000 people enjoying the performances and 118,000 samples delivered to festivalgoers. An amplification and partnership campaign ensured the activity lived beyond the ‘festival space', with Amplify securing media and promotional rights, inclusion in all promotional materials and editorial on the festival website and lanyards, which generated a further reach of 21.9 million.