Mums on the Go

Amplify educate busy mums about smartphones for Three...

Challenge

Educate busy mums about the benefits of using their smartphones with a Three network to manage their hectic lives.

Insight

These mums have so much on their plate, they’re looking for alternative help but don’t have the time to seek it out themselves.

Strategy

Connect mums together with a credible campaign, designed to entertain as well as educate and to show Three empathised with their day to day lives.

Solution

Mums On The Go 

An integrated campaign that included the handy Apps for Mums guide, a beautifully designed booklet. To launch the campaign, we invited mums and their children, national media and bloggers down to an event hosted by campaign partners the National Childbirth Trust and celebrity mum Denise Van Outen. The event included interactive workshops, fun sessions and a sing-a-long with CBEEBIES presenter Katy Ashworth, to keep both mums and kids happy.

An intimate series of smaller, regional events took place around the country to bring the campaign to even more mums in key cities.

Three Mum Results Mobile