PlayStation: Massive Awareness Game
by Ewa Evans
MAG, PlayStation 3's revolutionary first person shooter game, allows 256 people to come together and engage in a battle online. Amplify were tasked to bring this virtual encounter to life as an event experience, aimed at key influencers and media who flew in from across Europe to be the first to play a game on this scale.
Within the bespoke MAG 256 arena, guests were given a hands-on education on the game, allowing them to experience MAG in its fullest form.
The event created a massive buzz within the gaming community, delivering over 70 media interviews, as well as hundreds of pieces of positive coverage, tweets and user-generated content. It was testament to the experience provided that 40% of all the related articles on Google were from the voices at the event.
