London Fashion Week

Amplify wins over millennials in the streets of Soho with a much-needed caffeine hit...

Challenge

Young coffee fans weren’t engaging with Lavazza as much as older audiences. Amplify were challenged to make the brand a go-to choice for style conscious millennials and influencers.

Insight

Coffee is a competitive area, but we know once people try Lavazza they fall in love with the taste and become brand loyalists.

Strategy

Inspire the millennial audience, in the places they enjoy and express themselves most.


Solution

#LFWLAVAZZA

During London Fashion Week, we sent Soho’s socially savvy a free Lavazza when they tagged #LFWLAVAZZA. Once they’d connected, we sent a fleet of customised Vespa scooters to bring them a much needed caffeine boost.

Meanwhile we pitched our tailor-made tent up at five UK festivals, including Wilderness and Big Feastival, and made ourselves at home in their fields. We served everything from flat whites to espresso martinis, with demonstrations and live music to keep the party going.

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Lavazza London Fashion Week
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