Dolce Vita

Amplify + Lavazza head to the fields for foodie fun...

Challenge

Amplify were challenged combine summer vibes and gastronomic brilliance with Lavazza, in order to promote the new Prontissimo range.

Insight

Often Lavazza is misperceived as a traditional brand more common with an older generation of coffee drinkers, particularly the roast & ground variety. 

Strategy

Lead with the brand and follow with product, allowing consumers to be immersed in the culturally rich Lavazza world. Show Lavazza is more than just products – it's a lifestyle choice.

Solution

Lavazza Dolce Vita

A tourable brand space that brought to life the Lavazza world whilst subtly showcasing the various product offerings and providing a platform for consumers to take part in coffee and gastronomy workshops featuring partner brand such as Hix, Green & Blacks and Oatly. We strengthened their links to gastronomy by providing after dinner coffees to long table banquets hosted by celebrity chefs Gizzi Erskine and Raymond Blanc among others.

The premium brand space was taken to Wilderness, The Big Feastival and Festival No.6 to reach a younger affluent audience. Additionally, Lavazza grew brand presence around the festivals by promoting the new Prontissimo range at campsites with their morning tricycle sampling. 

Lavazza Festivals Mobile