Journey in Style

Amplify take Banana Republic for a little spin...

Challenge

Amplify were challenged to launch new Banana Republic stores in style.

Insight

We know the ultimate achievement for any fashion fan is to stay stylish during festival season.

Strategy

Taking our inspiration from their spring collection, ‘Journey in Style', we looked to create a 'glamping' themed campaign - building anticipation ahead of of the festival season. 

 


Solution

Journey in Style.

We announced Banana Republic’s arrival by riding classic and colourful Banana Republic bikes which were placed in the immediate area around the stores, announcing the new store openings, locations and times.

We took over the UK’s city centres with a beautiful and bespoke Banana Republic bandstand positioned close to the stores, featuring hourly acoustic performances from our chosen folk bands. Crowds gathered as our staff, styled in the latest Banana Republic collection, chatted with the crowds whilst driving traffic into store with a postcard themed flyer offering a 15% discount and a limited edition Banana Republic tote bag with every purchase.
Banana Republic Mobile