innocent inspires

Amplify bring the innocent story to life with a series of immersive talks...

Challenge

People are quick to fall in love with innocent; but when you’re great, others are quick to imitate. Amplify were challenged to remind those that knew the brand why they loved innocent, and to share their story with a new generation of fans.

Insight

Consumers love a brand with a feel-good story and innocent’s is the chief difference between them and other similar products in a now over-crowded marketplace.

Strategy

Reaffirm innocent brand values through key influencers, whilst also getting the product back into the hands of everyday consumers across London.

Solution

innocent inspires

Five ‘innocent Inspires’ talks, the topic of each motivated by different pillars in the innocent story: taste, health, ethics, creativity and entrepreneurialism. Speakers included Olympic gold medalist, James Cracknell; model and ethical campaigner Laura Bailey; DJ and festival organiser Rob da Bank; Michelin starred chef Ollie Dabbous; and innocent’s own Richard Reed.

We supported this through ‘moments of goodness’, by delivering thousands of chilled smoothies to offices across London during the week, and taking over Wilderness festival at the weekend.

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Innocent Inspires