Honda: The Dream Factory
by Daisy Ellison
To celebrate the launch of the CR-Z, the world's first sporty hybrid coupe, Amplify partnered with Honda to create a platform called The Dream Factory.
Championing a collection of today's most exciting cultural innovators, fondly referred to as Cultural Engineers, the wealth of talent involved spanned the spectrum from collective Agents of Change and artist Benedict Radcliffe to environmental consultant John Grant. ‘Cultural Leaders', such as Danny Miller ((Dream Factory) recruited the host of collaborators based on their innovative work within their field.
The stories of our Cultural Engineers were documented in a limited edition Dream Factory annual, brought to life through an exhibition at the Dray Walk Gallery, and experienced through regional workshops across the UK allowing people to share in the inspirations of a selection of our partners.
Read the full story of the Dream Factory here or click on to learn more about our cultural engineers and their work www.dreamfactoryuk.com.
