#GoogleSocial

For one night only Amplify, Google + 200 top influencers got together to Break the Internet...

Challenge

Google wanted to engage the top UK social influencers, and Amplify were challenged with bringing the key voices of 18-24 year olds together for one night only.

Insight

These influencers are hugely active across social platforms and want to have experiences they can interact with and show off about.

Strategy

Build an event focused on providing guests with the opportunity to create super sharable content that resonates with current online trends.

Solution

#BreakTheInternet

An exclusive, invite-only party that played on current online trends. We created the iconic Drake inspired Hotline ‘Bling Booth’, that allowed guests to try out their best moves, create a GIF and share across their social channels. There was a live performance from WSTRN, and DJ sets from Alexis Knox, Siobhan Bell and Semtex. Guests could also play around with the interactive Google logo wall, or choose the #GoogleSocial filter on Snapchat, snapping branded content the fun way.

GoogleSocial Results Mobile
Google Social Img