Unnecessarily Well Made

Creating a global executional and creative strategy for Glenmorangie.

Glenmorangie is single malt whisky that’s ‘unnecessarily well made’. We helped the brand bring this strapline to life for the on-trade across key global markets, including Asia, Russia, Europe and America.

As part of the strategy, we created an interactive toolkit that provides inspiration and guidelines for activation and amplification. We also developed a suite of creative assets, as well as two interactive sampling units.

Featuring multi-sensory stimulus and content, the sampling units toured the globe, helping to tell the story of Glenmorangie whisky in a new and truly innovative way.