GAP: Christmas Cheer Squads
by Holly Adams
Amplify brought a little festive cheer to the streets of five UK cities in support of the closing weekend of Gap's 30% knitwear discount. Gap cheer squads, made up of theatrical performers including singers, gymnasts and break-dancers, created a unique experience, generating noise for Gap on the high street. Styled in cosy, winter knits from the store's range, the Cheer Squads helped to drive consumers in store on one of the retail calendar's busiest Christmas weekends.
Crowds gathered as our performers spread festive spirit through a combination of choreographed dance routines, street theatre, on-the-spot improvisation and song.
Across all five cities there was a strong increase in store footfall, and 6,000+ promotional gifts were distributed to shoppers, generating mass awareness for the 30% off sweater promotion.
