Frankfurt Motor Show

Amplify raise the roof with Honda at the Frankfurt Motor Show...

Challenge

Amplify were challenged to launch the new Honda Civic, and make an intimate product launch resonate further. 

Insight

Honda Civic drivers want to venture into the unknown, discover new places and experience the world – and we want to help them.

Strategy

Create a show-stopping reveal that would have global media and industry influencers excited by their first glimpse of the car, ahead of the official show opening.

Solution

Honda Civic Reveal

Amplify decided to take Honda’s elements of discovery and experience to the limit and do something a bit different at the IAA Frankfurt Motor Show. We revealed the car in dramatic fashion, suspended 70 feet above the heads of the guests. After this entrance, the new Civic was the undoubted star of the show. We kept the conversation going after the initial reveal, with developer Q&A sessions and a talk by the Dream Factory Cultural Engineer, Mark Stevenson. With guests having a truly memorable experience, we made sure that the new Civic was in the minds of Europe's key media figures for the next day.
Honda Frankfurt Results Mobile