Christmas Cheer

Amplify remix the Christmas spirit for Gap...

Challenge

Amplify were challenged to bring a little festive cheer to the streets of five UK cities to drive vital Christmas traffic in-store. 

Insight

Christmas shopping can be a stressful experience, but people are willing to get into the spirit if you give them something to smile about in surprising places. 

Strategy

Create a unique and engaging experience for shoppers out on the streets to be entertained, and leave feeling a little more joyful.

 


Solution

The Christmas Cheer Squad.

Gap cheer squads of singers, gymnasts, break-dancers and other theatrical performers created a unique experience to generate lots of noise for Gap on the high street. Crowds gathered as our performers spread festive spirit through a combination of choreographed dance routines, street theatre, on-the-spot improvisation and song. Styled in cosy winter knits from the store's range, the cheer squads helped to get shoppers into Gap on one of retail’s busiest Christmas weekends.

Gap Mobile