Sony: UEFA Champions League
by Andy Brown
As the excitement and tension built in anticipation for this year's epic UEFA Champions League Final, Amplify joined forces with Sony and PlayStation to launch the Sony Stadium at the Champions Festival Hyde Park.
The team set out to embrace the vibrant colours of football within one unique bespoke structure - the Sony Stadium, an incredible 3D football pitch, complete with gravity-defying footballers exploding through the Hyde Park turf.
The experience took in nearly 50,000 visitors over the course of a week, allowing them to get up close and personal with the latest Sony and PlayStation technology and an opportunity to win tickets to the Champions League Final at Wembley.
To drive awareness of the Sony Stadium, Amplify secured UEFA Champions League star Gareth Bale to attend the experience and supported the PlayStation communications team's PR and social media plan, resulting in widespread national media coverage generating a reach of approx. 6.38 million people.
