Work
PlayStation Eyepet: Bringing a new exciting game into the world
Launching a new, exciting edition in the Eye Toy series at the most challenging time of the year...
Red Bull Energy Shots Launch
"All the energy of Red Bull in a shot..." Creating and engaging launch to communicate a new product to trade press and internal teams.
Hewitt Associates: Making it our business to grow theirs
Building Hewitt's graduate recruitment campaign year on year to ensure stand out on campus.
MAG: Massive Awareness Game
Amplify created two launch events within one day for PlayStation UK and EU to create awareness for their new online only multiplayer action game MAG.
3: Snapshots: No. 1 Tokyo
A mulit-platform campaign enabling 3 to bring its products and services to life
3: Seriously Social Party Competition
(Or how to build a prospecting database in two weeks...)
Sony Ericsson: Creating Facebook Envy for 3
Creating buzz and engaging consumers in 3 stores
Warner Music: The Enemy Secret Tour
Keeping the secret hidden and the fans tuned into The Enemy's secret tour in February through creation of website and content
Platform2: An experience of a lifetime
Engaging a hard to reach audience to raise awareness of a once-in-a-lifetime opportunity
3/INQ¹: Launch- Emotion V’s Technology
Launching INQ¹, the world’s first fully integrated social networking mobile phone.
Red Bull: The Hellfire Club
Using brand values and location to create a bespoke festival presence
Nestlé: Getting Nesfrappé in opinion formers hands
Placing product directly into the hands of key opinion formers
Virgin Media: Letting The Students ‘Ave It
A multilayered student campaign that works for both the students and the brand
S&N: San Miguel finds the ‘Hidden Depths’ of hard to reach consumers
Aim was to target and engage the urban 25-35 males group through challenging them to 'look that little bit deeper'
Hewitt Associates: Finding the right graduates
Amplify work with Hewitt Associates year on year to create and develop a cut through graduate recruitment campaign.
KPMG: Graduate Recruitment
There's as much competition for skilled personnel these days as there is for business in the marketplace, how can recruiters cut through on campus?
Sony Ericsson: W880 ‘Making the Video’
For the launch of the Sony Ericsson W880 handset, with Walkman and video capabilities, 40 key journalists from EMEA were flown in by PR agency Brando
Virgin Media: Brings Home, Home for the Asian audience
Talking to niche audiences to promote tailored media packages
