Work
Four Roses: Speakeasy
Amplify create a secretive brand platform to launch Four Roses Bourbon to a new audience.
Sony: Talking Football, Talking Sony
Amplify developed a football brand platform for Sony's football partnerships.
PlayStation: Massive Awareness Game
Amplify created two launch events within one day for PlayStation UK and EU to create awareness for their new online only multiplayer action game MAG.
Heineken: San Miguel finds the ‘Hidden Depths’ of hard to reach consumers
Aim was to target and engage the urban 25-35 males group through challenging them to 'look that little bit deeper'
Rowntree’s Randoms: Shouting it from the jelly tea pots
Getting 16-24 year olds to go head over jelly giraffe for Rowntree’s Randoms
MTV: Creating their blogger strategy
Amplify worked with MTV to develop their blogger strategy and help them reach their audience in a new way.
Red Bull: Worst Kept Secret
"All the energy of Red Bull in a shot..." Creating and engaging launch to communicate a new product to trade press and internal teams.
Warner Brothers Interactive: A dynamic, everchanging presence
Building the reputation and consumer base through multiple titles for this new games publisher.
3: Seriously Social 2
Amplify develop Seriously Social for year 2 to reach further and wider.
London Fashion Week: Setting the style
Giving the creative for London Fashion Week a makeover.
Heineken: Sagres Beer, building a brand identity
Building the Sagres brand in the UK through the history and heritage of Portugal's number one beer.
PlayStation Eyepet: Seeing is believing
Launching a new, exciting edition in the Eye Toy series at the most challenging time of the year...
3: Snapshots: No. 1 Tokyo
A mulit-platform campaign enabling 3 to bring its products and services to life
Hewitt Associates: Making it our business to grow theirs
Building Hewitt's graduate recruitment campaign year on year to ensure stand out on campus.
3: Seriously Social Party Competition
(Or how to build a prospecting database in two weeks...)
Warner Music: The Enemy Secret Tour
Keeping the secret hidden and the fans tuned into The Enemy's secret tour in February through creation of website and content
Platform2: An experience of a lifetime
Engaging a hard to reach audience to raise awareness of a once-in-a-lifetime opportunity
3/INQ¹: Launch- Emotion V’s Technology
Launching INQ¹, the world’s first fully integrated social networking mobile phone.
Red Bull: The Hellfire Club
Using brand values and location to create a bespoke festival presence
Nestlé: Getting Nesfrappé in opinion formers hands
Placing product directly into the hands of key opinion formers
Virgin Media: Letting The Students ‘Ave It
A multilayered student campaign that works for both the students and the brand
KPMG: Graduate Recruitment
There's as much competition for skilled personnel these days as there is for business in the marketplace, how can recruiters cut through on campus?
Sony Ericsson: W880 ‘Making the Video’
For the launch of the Sony Ericsson W880 handset, with Walkman and video capabilities, 40 key journalists from EMEA were flown in by PR agency Brando
Virgin Media: Brings Home, Home for the Asian audience
Talking to niche audiences to promote tailored media packages
