Bexy Cameron, Amplify’s Head of Insight talks us through 2012 and some of the changes and developments in Social, Experiential and Influencer marketing.
'The Rise of the Audience' is an explorative piece on the shift in how the industry creates, promotes and interacts with fans and audiences due to changes in digital culture.
Bexy Cameron, Head of Insight at Amplify, shares her literary history and the books that are important to her.
Technology: It's not how it works. It's where it takes you...
A short film exploring the role fans could, and should, play in brands and marketing.
Man is a social animal. Man has been congregating and drinking alcohol since the dawn of time. It's what we do - it's what we do well - and this won't stop.
Amplify’s Head of Insight, writes a column in the Metro exploring our documentary FanCulture: An exploration into the role fans could, and should, play in brands and marketing.
In days of old artists used would hope and pray for the day they received patronage from rich nobility.
With traditional entertainment mediums being forced to reappraise themselves in the face of rising digital distribution and falling audiences, can brands help galvanise them?
It has become increasingly more important for us to find individuality and self-expression through the products we choose.
Cast your mind back a few years and your choice of music festival read as this: Glastonbury, Monsters of Rock, V Festival, T in the Park and Reading.
Music festivals have become the single most defining sign of a British Summer.
Brand, event organiser and artist share their take on how festivals have evolved from being a niche interest for avid music fans to a gigantic commercial enterprise.
If you take a walk down the main shopping street of any major town in the UK, you will hear this familiar phrase: "Excuse me mate, can you spare a few minutes...?"
Our attitude to charity has changed.
Millions are spent ever year, from the high street to high-couture, on building fashion brands with the continual challenge of remaining cutting edge.
We caught up with Wilfrid Wood, the artist behind the Amplify logo to ask him a few questions to give an insight into his wonderful world.
One thing is for sure; fashion ignites a passion in people. A trend can divide or bring people together.
In the dead of night a clandestine group of street artists transform neglected, urban areas into colourful representations of modern life.
We interview Horse Meat Disco, the brain child of Jim Stanton and James Hillard, are the stars of the Warm DJ agency, guests of the very first Amplify Presents...