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A look back at 2012
opinion
Bexy Cameron, Amplify’s Head of Insight talks us through 2012 and some of the changes and developments in Social, Experiential and Influencer marketing.
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The Rise of the Audience
opinion
'The Rise of the Audience' is an explorative piece on the shift in how the industry creates, promotes and interacts with fans and audiences due to changes in digital culture.
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Ex Libris
opinion
Bexy Cameron, Head of Insight at Amplify, shares her literary history and the books that are important to her.
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FanCulture: The Evolution of Influence
opinion
A short film exploring the role fans could, and should, play in brands and marketing.
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Alcohol: Brand Platform Innovators
opinion
Man is a social animal. Man has been congregating and drinking alcohol since the dawn of time. It's what we do - it's what we do well - and this won't stop.
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Amplify in the Metro
opinion
Amplify’s Head of Insight, writes a column in the Metro exploring our documentary FanCulture: An exploration into the role fans could, and should, play in brands and marketing.
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Brands the Patron Saints of Good Stuff
opinion
In days of old artists used would hope and pray for the day they received patronage from rich nobility.
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Is Branding Entertainment
opinion
With traditional entertainment mediums being forced to reappraise themselves in the face of rising digital distribution and falling audiences, can brands help galvanise them?
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Fashion: Standing Out On The High Street
opinion
It has become increasingly more important for us to find individuality and self-expression through the products we choose.
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The New Breed of Festival
opinion
Cast your mind back a few years and your choice of music festival read as this: Glastonbury, Monsters of Rock, V Festival, T in the Park and Reading.
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Festival Overload
opinion
Music festivals have become the single most defining sign of a British Summer.
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Three Festival Perspectives
opinion
Brand, event organiser and artist share their take on how festivals have evolved from being a niche interest for avid music fans to a gigantic commercial enterprise.
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Charity And The Modern World
opinion
If you take a walk down the main shopping street of any major town in the UK, you will hear this familiar phrase: "Excuse me mate, can you spare a few minutes...?"
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Fashion: Round Table Discussion
opinion
Millions are spent ever year, from the high street to high-couture, on building fashion brands with the continual challenge of remaining cutting edge.
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Interview: Wildfred Wood
opinion
We caught up with Wilfrid Wood, the artist behind the Amplify logo to ask him a few questions to give an insight into his wonderful world.
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Fashion: The Voice Of The Stylish Youth
opinion
One thing is for sure; fashion ignites a passion in people. A trend can divide or bring people together.
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Guerilla Gardening
opinion
In the dead of night a clandestine group of street artists transform neglected, urban areas into colourful representations of modern life.
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Interview: Horse Meat Disco
opinion
We interview Horse Meat Disco, the brain child of Jim Stanton and James Hillard, are the stars of the Warm DJ agency, guests of the very first Amplify Presents...