2014: A Fine Vintage
By Jonathan Emmins | Founder
Amplify Founder Jonathan Emmins takes a moment to look back at the year gone by…
The last 12 months saw Amplify push ourselves and our clients harder than ever before – staying true to our original belief of being ‘a home for creative people and clients’. The hard graft paid off. Amplify were named Brand Experience Agency of the Year at the recent Event Awards. Blush... For this we thank our clients and collaborators for all the support. It is appreciated.
For anyone who is vaguely interested, here’s a rundown of what we got up to, and a bit about how we ‘think’ and ‘do’.
It’s all starts with a ‘Meaningful Connection’ ?
Having a connection with someone is deep rooted. It’s emotional. A feeling. A relationship. Because when you have a connection, everything just clicks. At Amplify we believe this applies just as much to brands, as to people. Consumers are searching for brands that share their beliefs and their values. They want personality; brands that think, talk and act like people. And when they feel a connection, they will give their love, their passion and voice to those brands.
So whether we’re creating long-term strategic campaigns, producing one-off stand out events or generating ongoing social conversations our mantra is firmly about turning consumers into brand fans.
Clients to die for...
Every now and then we have to pinch ourselves about how lucky we are to work with such great brands and talented people. 2014 saw us build our relationships with long-term clients such as Converse, PlayStation and wagamama, taking a lead role in wide and varied range of campaigns.
Amplify on Tour
This year tipped the balance with over 50% of our work being outside the UK. We’ve been activating all over the world, taking on both more European and International work including activations in Paris, LA, Texas, Kuala Lumpur, Cambodia and Shanghai.