2014: A Fine Vintage

2014: A Fine Vintage

By Jonathan Emmins | Founder

Amplify Founder Jonathan Emmins takes a moment to look back at the year gone by…

The last 12 months saw Amplify push ourselves and our clients harder than ever before – staying true to our original belief of being ‘a home for creative people and clients’.  The hard graft paid off. Amplify were named Brand Experience Agency of the Year at the recent Event Awards. Blush... For this we thank our clients and collaborators for all the support. It is appreciated. 

For anyone who is vaguely interested, here’s a rundown of what we got up to, and a bit about how we ‘think’ and ‘do’. 

It’s all starts with a ‘Meaningful Connection’ ?

Having a connection with someone is deep rooted. It’s emotional. A feeling. A relationship. Because when you have a connection, everything just clicks.  At Amplify we believe this applies just as much to brands, as to people. Consumers are searching for brands that share their beliefs and their values. They want personality; brands that think, talk and act like people. And when they feel a connection, they will give their love, their passion and voice to those brands. 

So whether we’re creating long-term strategic campaigns, producing one-off stand out events or generating ongoing social conversations our mantra is firmly about turning consumers into brand fans.

Clients to die for...

Every now and then we have to pinch ourselves about how lucky we are to work with such great brands and talented people. 2014 saw us build our relationships with long-term clients such as ConversePlayStation and wagamama, taking a lead role in wide and varied range of campaigns.

We also brought an enviable list of 12 new clients into the fold, taking the likes of ActivisionBeefeaterGoogle,innocent and Nike Foundation

Amplify on Tour

This year tipped the balance with over 50% of our work being outside the UK. We’ve been activating all over the world, taking on both more European and International work including activations in Paris, LA, Texas, Kuala Lumpur, Cambodia and Shanghai.

Our Talent

Whilst always striving to be ‘best not biggest’ we’ve used our success to invest in the most precious asset of all, talented people.

The team has grown with 16 new additions, spanning creatives and planners, producers and account handlers, social strategists and content creators. Each and every one is making a difference – but we’re careful to ensure our culture remains the same.

 

A Collaborative Spirit

We’ve ensured our work is fresh and unique, and have avoided developing a ‘house style’ by growing and collaborating with Amplify X, our extended family of 280+ (and rising) partners. We even had time to co-found the branding consultancy People-Made, whose recent win include Lloyds, Myla, Alexander McQueen, Stella McCartney and Outfit 7.

We’re really enjoying what we’re doing. Here’s to 2015…