Honda & Agents of Change collaboration
Jul 28 by Mark Pavitt
Brand thinkingCultural insight
Each year Honda takes part in the annual eco rally from Brighton to London.
The rally is about promoting fuel efficient and environmentally friendly cars and this year as part of the dream factory campaign we invited dream factory cultural engineers Agents of Change down to the Royal College of Art, just by the finish line, to create an installation around Hondas CRZ (the worlds first sporty hybrid coupe) which was taking part in the Eco Rally.
