Danny Miller (TCoL) on The Dream Factory
May 17 by Amplify
Brand thinkingCultural insight
The most exciting thing about being a part of The Dream Factory project has been the people we've met along the way. It's afforded us a unique back-stage pass into the diverse worlds in which the Cultural Engineers operate. Everyone is working at the highest level, but there is very little crossover in the ways in which people are innovating. And their stories, collectively, have inspired us all.
It has always been a priority for The Church Of London, in both our magazines Huck and Little White Lies, to champion innovative individuals who are creating culture from the grassroots up. And when Amplify invited us to help bring their Dream Factory project to life, it made perfect sense.
These Cultural Engineers started out with nothing but a dream and their belief in that dream, and it's inspiring to see how their visions have taken shape in a way that is constructive, self-sufficient and truly life-affirming. Take Simon Berry's Colalife for example: an altruistic, genius-like idea that he's used for the greater good. An example of the potential we all have to make a difference.
The Dream Factory, for us, has been all about collaboration. Amplify & TCOLondon have been able to give some well-deserved publicity to the endless work of these individuals but also to the creative community supporting them. We roped in the help of our talented TCOL collaborators; from one of the UK's leading portrait photographers Sam Christmas to Muso Magazine editor Claire Jackson and a whole host of environmentalists, film buffs and wordsmiths along the way.
The passion and enthusiasm of everyone involved has been nothing short of extraordinary and we hope that spirit transpires as you meander through the exhibition, browse the pages of the book or absorb wisdom from one of the tailor-made workshops.
We are proud to be a part of The Dream Factory, a collective of inspirational doers. Now all you have to do is get involved and support them. We hope you enjoy.
