Brand thinking
PlayStation: Access Fight Club
The only rule? There are no rules... As part of PlayStation's continuing focus on new and existing audience groups, Amplify created the concept of the ‘Access' platform, a way for the brand to re-connect with traditional gamers in an engaging way.
Honda: Dream Factory - The Full Story
Telling the full story of the thinking and work behind the Honda Dream Factory
Honda & Agents of Change collaboration
Agents of Change draw inspiration from the Honda CR-Z to create an installation at the RCA
The Dream Factory presents the Heritage Orchestra
A little bit of insight into one of our cultural engineers and their Dream Factory workshop.
Danny Miller (TCoL) on The Dream Factory
Danny Miller talks about his excitement of working on the Dream Factory campaign.
Fashion: Standing out on the high street
Making events and experiences work harder for fashion brands
Festival Overload?
Brand presence at festivals has increased in recent years, but at what cost?
Personalising products and co-creation
Individual, consumer led choices are now leaving the realm of media and entering lifestyle brands
Charity and the Modern World
We take a look at how charities can connect to the youth market
HIV: The Musical
Watch the hilarious short film for Ctrl.Alt.Shift starring Martin Freeman and Julian Barratt
Interview With Danny McNamara (Embrace)
The former Embrace frontman speaks to Amplify about his involvement with Versus Cancer
Charities’ saturation of the music sector
A look at how charities must work harder to cut through in the music sector to make an impact with potential advocates
Interview With Christian Aid
The Head Of Youth Marketing and Innovations for Ctrl.Alt.Shift gives a unique brand insight into targeting 18-25 year olds in development issues
Inside the mind of Neuromarketing
Are we responsible for our buying habits or is it all in the mind?
Seriously social, the power of social media
How social media transformed a competition into a campaign.
Credit Crunching…
Looking at the options available to businesses when need for return on spend is magnified.
Breathing life into brand activity
How do you convey brand messaging and campaign objectives through experiential activity while encouraging long-term conversation?
