Brand thinking
Personalising products and co-creation
Individual, consumer led choices are now leaving the realm of media and entering lifestyle brands
Festival Overload?
Brand presence at festivals has increased in recent years, but at what cost?
Is Branding Entertainment?
How brands can help galvanise traditional entertainment mediums
Charity and the Modern World
We take a look at how charities can connect to the youth market
HIV: The Musical
Watch the hilarious short film for Ctrl.Alt.Shift starring Martin Freeman and Julian Barratt
Interview With Danny McNamara (Embrace)
The former Embrace frontman speaks to Amplify about his involvement with Versus Cancer
Charities’ saturation of the music sector
A look at how charities must work harder to cut through in the music sector to make an impact with potential advocates
Interview With Christian Aid
The Head Of Youth Marketing and Innovations for Ctrl.Alt.Shift gives a unique brand insight into targeting 18-25 year olds in development issues
Inside the mind of Neuromarketing
Are we responsible for our buying habits or is it all in the mind?
Seriously social, the power of social media
How social media transformed a competition into a campaign.
Credit Crunching…
Looking at the options available to businesses when need for return on spend is magnified.
Breathing life into brand activity
How do you convey brand messaging and campaign objectives through experiential activity while encouraging long-term conversation?
