Amplify Update
Nov 22, 2009 by Gary Knox
Brand thinking
Playstation EyePet
For those of you who have not seen EyePet, it is a groundbreaking and, quite frankly, bonkers new game on the PS3. You look after your pet, a typical Gizmo from Gremlin's cute monkeycatpuppy thing, and train it up to drive cars, fly planes and go ten pin bowling. I told you it was bonkers. It is also brilliant! Expert demo staff brought the game to life through interactive demonstrations to over 30,000 consumers over a 44-day tour. A striking stand provided the perfect setting for a game with universal appeal and one that's sure to be top of many Christmas lists this year.
Red Bull Energy Shots Launch 'The Worst Kept Secret - Unveiled'
An entertaining, theatrical and interactive launch event for Red Bull staff and trade media. Along the way we reminded guests of Red Bull's origin, what it stands for and where it's heading. We introduce to you... Red Bull Energy Shots.
3 - Seriously Social 2
Last year, in 3's search for the most 'Seriously Social' person, we attracted 60,000 fans in two weeks to 3's Seriously Social competition to put on a £25k party of their choice. After winning 18,000 Michael O'Shea's Great Gatsby themed party was a night to remember. For this year's Seriously Social we've upped the ante with a £30k party up for grabs, with support and mentoring from Bugged Out's Johnno Burgess.
Warner Interactive Tour
This showcased the long awaited Scribblenauts and LEGO Rock Band games. Stopping in Manchester, Birmingham, London, Kent, and ending at the Wembley ICExperince.
PSPgo
SCEE have launched their 3rd version of the much-loved PSP which features a slide screen to reveal the controls. Our demonstration unit has toured John Lewis stores nationwide.
Uncharted 2 - Over 18's Only
We ran an over 18s event at Birmingham GameStation to mark the launch of the new action adventure video game where hero, Nathan Drake, tries to solve the mystery around the voyage of Marco Polo in 1292. Setting sail from China with 18 ships and 600 crew, Marco Polo returned with just one ship and 16 crew members.
Graduate Hewitt
We entered year 3 of leading actuarial firm Hewitt Associates graduate recruitment drive. This year we changed the creative routes to appeal to appeal to specific candidates, filmed extensive footage of Hewitt life from boardroom to internships, developed the website and created the most striking careers fair stand to be seen in the UK this autumn.
Red Bull Sales Conference
An annual event for approx. 200 Red Bull sales staff. The event had a ‘brilliance' theme for the conference with guest speakers Dougie Lampkin (Trials World Champion) and F1's David Coulthard. The evening dinner and after party had a haunted gothic theme to tie in with Halloween that was just around the corner.
Gap ‘1969’
Gap are 40 years old this year. To celebrate they launched the 1969 denim range in a bespoke, pop up store just off London's Carnaby Street. We recreated the look and feel of the original San Fran store which we then toured to universities nationwide. With personal stylists from Gap administering advice on best fit for students we then gave them 15% off all purchases in store, available from our promo staff or via an online app.
